MARKETING DIRECTOR &
SOCIAL MEDIA MANAGER PORTFOLIO
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ABOUT ME
I’m David Menoudakis, a Toronto-based Marketing Director, Social Media Strategist and Content Creator, with 8 years experience. I built a combined audience of over 350,000+ followers across Instagram, YouTube, and TikTok. I have generated over 220 million+ views just this past year (2025) with my personal brand and client brands. I specialize in marketing and building brands online through storytelling, short-form content, and community engagement.
Over the past few years, I’ve grown multiple platforms organically by creating viral educational content, managing campaigns, email marketing and developing content strategies that drive reach, growth, retention, and sales. I understand how to create content that converts - from concepts and filming to editing, analytics, back-end tasks and audience growth. I excel at leading and working with a team to execute ideas that get results.
Alongside my personal brand DrumsByDavid, I also coach creators and musicians on content strategy, brand positioning, and audience development to help them grow online with authenticity and consistency.
BRAND TRANSFORMATION
Over the past year, I’ve grown my online brand from zero to over 200,000 followers across Instagram, YouTube, and TikTok by developing a consistent, high-performing content strategy. Through storytelling, trend analysis, and a deep understanding of audience psychology, I built a loyal community around drumming, music education, and creative growth. My transformation reflects not only content creation skills but also expertise in brand building, engagement optimization, and social media growth strategy. I not only have done this for my own personal brand, but for clients as well.
November 21, 2024 - brand startup
December 27, 2024 - 1 month brand transformation. 10k follower milestone.
Current (Oct. 14, 2025) - 11 month brand transformation. 129k follower milestone.
MULTI-PLATFORM RESULTS
I’m a multi-platform social media expert with proven success growing and managing audiences across Instagram, YouTube, TikTok, and other platforms. I understand the unique algorithms, formats, and engagement styles of each, and know how to adapt content strategies to maximize reach and performance everywhere. From short-form video to long-form storytelling, I create platform-specific content that builds brand identity and drives measurable growth.
Personal Brand 1 - Instagram
Brand 2 - Youtube
Personal Brand 1 - Youtube
Personal Brand 1 - Tiktok
Brand 2 - Tiktok (started just 1 week ago)
BRAND ENGAGEMENT ANALYTICS
CORE SKILLS & EXPERTISE
Social Media & Content Creation
Multi-platform growth expert (Instagram, YouTube, TikTok — 350K+ total followers)
Content strategy, storytelling, and trend analysis
Short-form and long-form video production, editing, and optimization (220 million+ views generated)
Community building and engagement growth
Analytics tracking and performance insights
Digital Marketing & Branding
Email funnel creation and automation (10,000+ generated leads via email marketing & AI automation)
Campaign development and audience targeting, strong A/B testing skills
Brand identity and visual consistency across platforms
Collaboration and influencer campaign management (worked with multiple brands on collaborations with results)
Web & E-Commerce
Website design and optimization (portfolio sites, landing pages, funnels)
Shopify store creation and management
Conversion-focused product page design
SEO setup and analytics integration
AI & Creative Tools
Professional use of AI for content planning, copywriting, and design
Automation workflows to streamline content and marketing systems
AI-enhanced video scripting, idea generation, and post scheduling
Below is a collection of video analytics and performance insights showcasing the proven results of my content strategies across multiple platforms. Each example highlights measurable growth, engagement, and reach achieved through my creative and data-driven approach. Below is showcasing some of my top content. I have hundreds of multi-hundred thousand view videos available for viewing on my socials on top of these.
BRAND FOLLOWER GROWTH
Below is a gallery of my follower analytics and growth insights over the past year, showcasing the steady and organic expansion of my brand across all major platforms. These metrics highlight the results of consistent posting, strategic content planning, and community-driven engagement that have helped me and clients grow from zero to over 350,000 followers.
AI PROMPTING & A/B TESTING
Developed advanced prompt engineering techniques to efficiently generate creative, marketing, and technical outputs using AI tools such as ChatGPT, Midjourney, and Claude. Skilled in structuring precise, layered prompts for:
Content strategy: generating brand-aligned post ideas, headlines, and scripts
Marketing optimization: writing ad copy, analyzing audiences, and creating A/B test variations
Creative automation: designing AI-assisted visuals and social media assets
Operational workflows: building repeatable prompt systems for faster content turnaround and client deliverables
Key Strength: Ability to think like both a strategist and an AI trainer. Translating human goals into structured prompts that consistently produce high-quality, usable outputs.
Example 1: Social Media Ad Copy (Audience Targeting)
Poor Prompt:
“Write an ad for my product and target an audience related to my product.”
Great Prompt:
“Write 3 ad copy variations for a premium ergonomic office chair targeting remote professionals aged 25–45. Highlight comfort, posture improvement, and productivity benefits.
Use one version focused on emotional relief from back pain, one on aesthetic and workspace design appeal, and one on long-term health benefits.
Include short captions and CTA suggestions for both Instagram and LinkedIn.”
Why It’s Better:
Defines target audience and motivations
Builds emotional and practical angles
Creates multi-platform, testable variations
Example 2: Email Campaign (A/B Testing)
Poor Prompt:
“Write an email promoting my new product that will generate leads.”
Great Prompt:
“Write two promotional emails for a new productivity app launch." please follow the ideas below...
Version A: Focus on saving time for busy entrepreneurs.
Version B: Focus on team collaboration and accountability.
Include subject lines, preview text, a 3-sentence body, and a CTA button label for each version. Optimize for a 20–35-year-old tech-savvy audience.”
Why It’s Better:
Sets clear tone and audience
Creates A/B test structure
Includes full email components and measurable intent
Example 3: Landing Page Copy (Conversion Optimization)
Poor Prompt:
“Write copy for my landing page that includes details about my product for leads.”
Great Prompt:
“Write high-converting landing page copy for a $99 smart home security camera. Use a problem–solution–benefit structure targeting young families and homeowners. Emphasize peace of mind, ease of setup, and mobile integration.
Include:
Hero headline + subheadline
3 benefit sections
Customer testimonial placeholder
3 CTA button text options for A/B testing (‘Secure My Home,’ ‘Start Free Trial,’ ‘See It in Action’).”
Why It’s Better:
Uses conversion copy framework
Defines audience and intent clearly
Includes built-in testing opportunities
CONTENT GALLERY
Below is a selection of my content across multiple platforms, showcasing the variety, creativity, and engagement of my work. Each example highlights my ability to craft content that resonates with audiences, drives growth, and delivers measurable results.
LINKS & WEBSITES
Below are links to my social media profiles and online platforms, where you can explore my full body of work, projects, and content across all channels.
WHY CHOOSE ME?
My expertise in social media growth, content strategy, team leadership, and digital marketing translates seamlessly across any brand or industry. I specialize in creating engaging, platform-specific content, analyzing audience behavior, and implementing strategies that drive measurable growth. With a proven track record of building multi-platform audiences from the ground up, I bring creativity, consistency, and results-driven thinking, qualities that make me an excellent fit for any company looking to expand its online presence and connect authentically with its audience. I am confident in my ability to lead marketing teams and guide brands toward sustained growth and increased revenue.
CONTACT & AVAILABILITY
Availability: Immediate
Contact information:
Email: drumsbydavidbusiness@gmail.com
Phone: 416-262-4216
BRAND TRANSFORMATION 1:
VALUE I BRING
Proven Multi-Platform Growth: Built a personal brand from zero to over 200,000 followers across Instagram, YouTube, and TikTok within one year through organic strategy and consistent execution. (results below)
Strategic Marketing Leadership: I develop and manage full-scale marketing strategies. From content planning and brand positioning to analytics, paid campaigns, and partnerships.
Creative Content Direction: Expert in concept development, production, and optimization of short and long-form video content that drives engagement and audience retention. Proven with dozens of million view videos and hundreds of thousand view videos. (100k-500k+ and above)
Brand Development Expertise: I have built cohesive online identities for brands that align creative direction with business objectives to increase visibility and brand trust.
Data-Driven Decision Making: I use analytics and insights to track performance, refine strategy, and ensure every campaign delivers measurable ROI.
Full Digital Ecosystem Knowledge: I create and lead email marketing funnels, Shopify stores, web design, and AI-driven automation to support sales and lead generation. Fluent in A/B testing and optimizing ad campaigns through Meta Ads Manager (Facebook & Instagram, 10,000+ leads generated with my brands)
Community & Engagement Focus: I've built loyal online audiences through authentic connection, storytelling, and consistent value-based content.
Adaptability Across Niches: My marketing systems, growth methods, and brand-building strategies apply successfully to any industry.
BRAND TRANSFORMATION 2:
First week working with me.
3 month brand transformation. 19k follower milestone.
Current (Oct. 14, 2025) - 8 month brand transformation. 67k follower milestone.
My client Brandon came to me with the goal of growing his social media brand and finding ways to target his audience to turn them into leads. After 8 months working with me, Brandon now runs a successful fitness coaching business with 10+ clients and is growing at a 250 follower a day rate on his social media.
Client Brand - Instagram
EMAIL MARKETING & AI AUTOMATION FOR LEAD GENERATION
I design, implement and lead automated email funnels and AI-driven marketing systems that convert audiences into loyal customers. From lead capture to personalized email sequences, I build strategies that nurture engagement, increase retention, and drive consistent sales. By integrating automation tools and data insights, I streamline the entire marketing process, saving time while maximizing growth and conversion potential.
Using my strategies, Brand 1 built an email marketing audience for targeting leads directly.
AI automation lead generation via Instagram. 8000+ contacts generated from organic audience.
COLLABORATING & LEADING CAMPAIGNS
Example of my AI automation for lead generation. Auto replies on brand content for fast and easy conversions.
Example 2 of my AI automation for lead generation. Auto replies on brand content for fast and easy conversions.
I’ve had the opportunity to collaborate with major brands and lead successful social media campaigns that deliver measurable results. I excel at working with larger companies, understanding their vision, and translating it into creative, high-performing content that aligns with their goals. Connecting brands with the right creators, agencies, or events is one of my strengths, allowing me to enhance marketing strategies and drive brand growth. My portfolio includes proven examples of these collaborations, showcasing my ability to execute campaigns that generate engagement, reach, and tangible impact. Here are a few examples below.
Slate Digital Campaign:
For this project with Slate Digital, one of the leading companies in music technology, I was tasked with developing and producing short-form content for an upcoming product release.
I led the creative direction by presenting strategies to maximize engagement and maintain an organic, authentic connection with their audience.
The final content required minimal revisions and exceeded expectations, leading to strong campaign results and a continued partnership for two additional projects.
Safari Pedals Campaign:
For my campaign with Safari Pedals, I was brought on to create engaging short-form content showcasing their unique line of analog-inspired plug-ins.
I developed a creative strategy focused on highlighting the brand’s distinct tone and visual identity while keeping the presentation authentic and relatable for musicians.
The content performed exceptionally well, generating strong engagement and positive feedback from both the brand and its audience, resulting in an ongoing collaborative relationship.
SS Audio Campaign:
For the Steven Slate Audio campaign, I was responsible for creating and executing short-form content to promote their latest plugin releases.
I led the creative strategy, ensuring the content was both engaging and authentic to resonate with their target audience.
The final pieces required minimal revisions and delivered excellent results, earning positive feedback from the brand and solidifying a continued collaboration on future projects.
CAMPAIGN ANALYSIS:
Here is an example of my process for developing a campaign guide, setting goals, and creating a strategic plan, along with an analysis of the execution to provide insights and improvements for future campaigns.
Case Study: Slate Digital: Short-Form Content Campaign
Project Overview:
For Slate Digital, a leading music technology company, I was tasked with creating and executing short-form content to support the launch of their upcoming plugin release. My role encompassed creative strategy, content production, and campaign execution across Instagram and TikTok.
Objectives & Goals
Increase brand awareness and product visibility among musicians and producers.
Drive engagement on social media platforms through organic content.
Create content that felt authentic and resonated with the target audience.
Strategy & Approach
Developed a series of short-form videos highlighting product features and practical use cases.
Focused on maintaining an organic and relatable tone while maximizing engagement.
Utilized analytics to identify optimal posting times and formats for each platform.
Leveraged AI tools to streamline captions, ideation, and content scheduling.
Execution / Implementation
Conceptualized, scripted, filmed, and edited all short-form videos.
Presented creative ideas to Slate Digital and guided them on best practices to maximize engagement.
Incorporated feedback quickly, ensuring content aligned with the brand’s vision while staying authentic.
Managed cross-platform scheduling for optimized audience reach.
Results & Metrics
Content was delivered with minimal revisions, reflecting alignment with the brand’s expectations.
First campaign achieved high engagement and reach, prompting Slate Digital to continue collaborating on two additional projects.
Demonstrated that short-form content could drive measurable results while maintaining brand authenticity.
Key Takeaways / Learnings
Authentic, relatable content resonates more strongly with audiences than overly produced material.
Leveraging analytics and AI tools streamlines workflow and increases campaign efficiency.
Clear communication and presenting a strategic vision can lead to continued partnerships with high-profile brands.
Organic/natural brand identity example 1.
Organic/natural brand identity example 2.
Viral 28 million view reel.
207,000 reel saves
94,000 shares
1,200,000 likes
Client Brandon Results:
Personal Brand Results:
2,300,000 view shorts.
2700 subscribers gained.
113.7% watch retention
Brand 2 Results:
6,300,000 view TikTok.
3359 followers gained.
1,300,000 likes
153,000 saves
I leverage a combination of trend analysis, audience insights, and platform-specific strategies to maximize the virality of my content. By studying trending sounds, hashtags, and formats, I create videos that resonate with the target audience while aligning with current platform algorithms. I also use engaging hooks, storytelling techniques, and data-driven optimization to increase watch time, shares, and overall reach, ensuring each video has the best chance to perform at its highest potential. View more screenshots of my viral work below.
I grew my brands audience's to over 350K followers across multiple platforms in just 1 year by implementing strategic content planning, trend-driven campaigns, and consistent posting schedules. I leverage AI tools for audience insights, caption optimization, and trend analysis to maximize reach and engagement. Additionally, I use automation to streamline posting, manage cross-platform campaigns, and nurture community engagement, allowing me to scale growth efficiently while maintaining authentic connections with my audience.
